BIM Execution Plans: The Importance of an Owner’s Clarity of Communication
Have you ever dealt with issues stemming from
miscommunication? Whether personal or professional, clear communication is
essential to remove ambiguity and potential conflict from any situation. The development
of a BIM Execution Plan (BEP) is one area where clear, succinct communication is
vital. While there are many facets of communication that are essential in BEP
development, we will be highlighting some of the most frequently encountered issues
and applied solutions:
1.
Influence vs. Manipulation
2.
Conflict Resolution
3.
Written Communication
By understanding how these tools are used in BEP development,
BIM Execution Plans become more effective and useful, making sure your projects
“start off on the right foot”. The ultimate goal is to foster productive and
collaborative relationships to assist in your BEP development and
implementation.
Why Owner Influence can be Better than Owner Leverage
The words influence
and manipulate
deal with producing an effect without an apparent effort or action. The key
difference between the two is consent. When you influence a person, you
use positive leadership to gain a positive outcome. When a person is
influenced, they have the choice to accept or reject that influence. Manipulation,
on the other hand, attempts to “introduce stress, anxiety or discomfort to
achieve a desired goal”[1].
When you manipulate someone (for example, pressuring a partner to accept a
clash resolution hierarchy or as-built tolerances that are not beneficial to
their firm), you risk losing any trust you have built with that individual and
introduce negative association, hindering collaboration.
When developing BEPs, influence is much more useful than
manipulation. There are multiple parties involved in BEP development, and an atmosphere
of transparency and collaboration is essential. Communicating clearly with
influence-based methods will develop trust among team members and lead to more
efficient BEP development (less time arguing, more time doing).
However, no matter how hard we try, sometimes parties with
differing goals may not agree on the best path forward. When this happens, conflict
resolution may be utilized to generate a positive outcome.
How to Resolve Conflicts Related to Differing Party Goals
Conflict
Resolution is defined as the informal or formal process that two or more
parties use to find a peaceful solution to their dispute. When you cannot influence
another party to accept or comply with your BEP requirements, you have several
options. Companies often employ manipulation techniques to force the other party
to comply through leverage or contractual authority, which may work but risks
damaging your business relationship. Depending on the circumstances of the
dispute, a better path forward may be conflict resolution.
By choosing to utilize conflict resolution rather than enforcing
compliance through leverage, you can fully communicate needs, goals, and
grievances. This method gives the other party the opportunity to do the same.
The process provides a direct communication platform offering transparency with
the other party to resolve the conflict. If you have created a relationship fostered
by trust and influence, chances are the other party will want to work with you to
reach a cooperative agreement.
The Importance of the Written Document
Written communication is an efficient way to convey detailed
information to large groups of people (for example, all parties involved in the
BEP development process). After all, the BIM Execution Plan itself is a form of
written communication that exists as a pre-determined and agreed-upon set of
guidelines. Written communication serves to document decisions and agreements
in perpetuity, mitigating room for interpretation and loss of accuracy in
recording information over time. The language within a BEP must therefore be
clear, concise, and understandable to be effective. Verbal agreements on BEP content
should be documented in real time during BEP review, in writing, so that issues
are not revisited repeatedly, delaying BEP approval and running a costly tab
for design and construction professionals to re-plow old ground.
Hopefully, the solutions discussed above will provide food
for thought as to how your firm approaches BEP development and implementation,
creating positive outcomes for all owner, designer, and contractor team
members.
Interested in speaking with our consultants, visit: Proactive's website.
[1]
Social Engineer News Vol. 4 Issue 45: https://www.social-engineer.org/newsletter/Social-Engineer.Org%20Newsletter%20Vol.%2004%20Iss.%2045.htm
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